We are a new company to this market and hope to bring not only highly innovative technical solutions but also a very different approach to how we tackle this rapidly growing problem of caring for an aging population. Our focus will be on the Care Circle as much as the clients and providing them with the tools and services they need to help them manage day to day. We also firmly believe that technology alone can never be a complete answer - it is only an enabler or multiplier of the efforts of the carers themselves. For this reason we have set out from the start to work in partnership with the care providers to fully understanding their needs and requirements so we can tailor our development accordingly. Our ultimate objective is to offer a highly innovative and effective integrated service to both the private and public sector care providers to help them cope with this rapidly increasing problem.